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Profile

Professor Charles Dennis

Prof Digital Mkting & Consumer Behaviour

Background

Charles Dennis is Professor of Digital Marketing at Â鶹´«Ã½ (UK). His main teaching and research areas are (e)retail and (e-)consumer behaviour. Charles qualified as a Chartered Marketer, elected Fellow of the Chartered Institute of Marketing for helping to modernise marketing teaching. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has over 110 publications in refereed journals and books (plus many book chapters and editorials), including British Journal of Management, Journal of International Marketing, Journal of Business Research; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; European Journal of Marketing, Technological Forecasting and Social Change, International Journal of Consumer Studies, International Journal of Hospitality Management and Studies in Higher Education. Books include Smart Retailing: Technologies and Strategies; and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice. His publications have Charles enjoys a particular focus of his work on mentoring, with satisfying outcomes. His research into shopping styles has received extensive coverage in the popular media including TV appearances with Sir Trevor McDonald OBE and Adrian Edmondson. Pure research into why people buy has led to applied research projects on business and public funded research, making contributions to knowledge and impact of commercial value to the real world of business and the community, including for example, informing government policy on digital inclusion; and improving wellbeing and productivity through dance. Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing, responses to technological advances and digital exclusion.


Research

Charles Dennis's research areas concern (e-)shopping behaviour and (e-)retailing, especially concerning shopping centres. His current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing, responses to technological advances and digital exclusion.


Charles welcomes research students in those and related areas.

Teaching

Charles Dennis's teaching areas concern (e-)retailing and (e-)consumer behaviour, plus also research methods, especially structural equation modelling (SEM) with IBM SPSS AMOS.


Currently teaching omni-channel retailing.

Publications

  • Articles

    • Ueno A, Yu C, Curtis L, Dennis C. . Studies in Higher Education 2025, 50(4), 808-823.
    • Shao Z, Ho JSY, Tan GW-H, Ooi K-B, Dennis C. . International Journal of Consumer Studies 2024, 48(3), e13047.
    • Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz W, Liu J, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O, Tyagi S, Wirtz J. . International Journal of Consumer Studies 2024, 48(2), e13015.
    • Foroudi P, Turan CP, Melewar TC, Dennis C, Tzempelikos N. . International Journal of Hospitality Management 2024, 122, 103876.
    • Papagiannidis S, Alamanos E, Bourlakis M, Dennis C. . British Journal of Management 2023, 34(2), 664-691.
    • Hussain S, Pascaru O, Priporas CV, Foroudi P, Melewar TC, Dennis C. . European Business Review 2023, 35(4), 469-499.
    • Sharma P, Ueno A, Dennis C, Turan CP. . Computers in Human Behavior 2023, 148, 107913.
    • Ueno A, Dennis C, Dafoulas GA. . Technological Forecasting and Social Change 2023, 197, 122935.
    • Foroudi P, Marvi R, Cuomo MT, Bagozzi R, Dennis C, Jannelli R. . British Journal of Management 2023, 34(3), 1157-1183.
    • Vecchi M, Elf P, Ueno A, Dilmperi A, Dennis C, Devereux L. . Journal of International Marketing 2022, 30(2), 56-72.
    • Pantano E, Dennis C, Alamanos E. . British Journal of Management 2022, 33(3), 1179-1199.
    • Pantano E, Viassone M, Boardman R, Dennis C. . Journal of Retailing and Consumer Services 2022, 68, 103074.
    • Yousef W, Foroudi P, Hussain S, Yousef N, Melewar TC, Dennis C. . Corporate Reputation Review 2022, 25, 1-18.
    • Alqayed Y, Foroudi P, Kooli K, Foroudi MM, Dennis C. . International Journal of Hospitality Management 2022, 102, 103140.
    • McLeay F, Olya H, Liu H, Jayawardhena C, Dennis C. . Technological Forecasting and Social Change 2022, 174, 121252.
    • Pantano E, Dennis C, De Pietro M. . Journal of Retailing and Consumer Services 2021, 61, 102576.
    • Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M, Hegner SM. . Higher Education 2021, 82(1), 85-105.
    • Dennis C, Brakus JJ, Ferrer GG, Mcintyre C, Alamanos E, King T. . Journal of International Marketing 2018, 26(4), 38-53.
    • Dennis C, Bourlakis M, Alamanos E, Papagiannidis S, Brakus J. . International Journal of Electronic Commerce 2017, 21(4), 517-547.
    • Papagiannidis S, Bourlakis M, Alamanos E, Dennis C. . Computers in Human Behaviour 2017, 77, 396-405.
    • Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. . Journal of Business Research 2016, 69(8), 3049-3057.
    • Dennis C, Alamanos E, Papagiannidis S, Bourlakis M. . Journal of Business Research 2016, 69(3), 1061-1070.
    • Al-Qeisi K, Dennis C, Alamanos E, Jayawardhena C. . Journal of Business Research 2014, 67(11), 2282–2290.
    • Dennis C, Brakus J, Gupta S, Alamanos E. . Journal of Business Research 2014, 67(11), 2250–2257.
    • Dennis C, Brakus J, Alamanos E. . Journal of Marketing Management 2013, 29(3-4), 338-355.
    • Dennis C, Michon R, Brakus J, Newman A, Alamanos E. . Journal of Consumer Behaviour 2012, 11(6), 454–466.

  • Authored Books

    • Foroudi P, Dennis C. . London: Routledge, 2024.
    • Melewar TC, Dennis C, Foroudi P. . London: Routledge, 2021.

  • Book Chapters

    • Foroudi P, Dennis C. . In: Researching and Analysing Business: Research Methods in Practice. London: Routledge, 2024, pp.1-6.
    • Alqayed Y, Foroudi P, Dennis C, Foroudi MM, Kooli K. . In: TC Melewar, Charles Dennis, Pantea Foroudi, ed. Building Corporate Identity, Image and Reputation in the Digital Era. London: Routledge, 2021, pp.218-259.
    • Melewar TC, Dennis C, Foroudi P. . In: TC Melewar, Charles Dennis, Pantea Foroudi, ed. Building Corporate Identity, Image and Reputation in the Digital Era. London: Routledge, 2021, pp.3-8.
    • Zha D, Marvi R, Foroudi P, Dennis C, Ueno A, Jin Z, Melewar TC. . In: TC Melewar, Charles Dennis, Pantea Foroudi, ed. Building Corporate Identity, Image and Reputation in the Digital Era. London: Routledge, 2021, pp.260-288.
    • Alamanos E, Papagiannidis S, Dennis C, Bourlakis M. . In: Krey N; Rossi P, ed. Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Berlin: Springer Nature, 2018, pp.409-410.

  • Conference Proceedings (inc. Abstracts)

    • Durmaz G, Melewar TC, Dennis C, Dilmperi A. . In: 11th International Conference on Advances in National Brand and Private Label Marketing. 2024, Oxford, UK: Springer.
    • Papagiannidis S, Alamanos E, Dennis C, Bourlakis M. . In: 4th International Conference of Marketing, Strategy & Policy. 2020, Â鶹´«Ã½ upon Tyne, UK.
    • Dennis C, Alamanos E, Brakus C, Papagiannidis S, Bourlakis M. . In: Academy of Marketing Science World Marketing Congress: Enlightened Marketing in Challenging Times. 2019, Edinburgh, UK: Academy of Marketing Science.
    • Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. . In: 44th European International Business Academy Conference. 2018, Poznań, Poland: EIBA.
    • Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. The role of brand attachment strength in higher education. In: 23rd International Conference on Recent Advances in Retailing and Services Science, EIRASS. 2016, Edinburgh. In Preparation.
    • Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. . In: Academy of Marketing Science Annual Conference. 2016, Lake Buena Vista, FL, USA: Academy of Marketing Science.
    • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. . In: 22nd International Conference on Recent Advances in Retailing and Services Science. 2015, Montreal, Canada.
    • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. . In: AMA/ACRA Triennial Conference. 2015, Florida, USA.

  • Editorials

    • Quartier K, Petermans A, Melewar TC, Dennis C. . Corporate Reputation Review 2024, 27(2), 90-92.
    • Paul J, Ueno A, Dennis C. . International Journal of Consumer Studies 2023, 47(4), 1213-1225.

  • Note

    • Quartier K, Petermans A, Melewar TC, Dennis C. . Corporate Reputation Review 2024, 27(2), 89-89.

  • Review

    • Koohang A, Nord JH, Ooi K-B, Tan GW-H, Al-Emran M, Aw EC-X, Baabdullah AM, Buhalis D, Cham T-H, Dennis C, Dutot V, Dwivedi YK, Hughes L, Mogaji E, Pandey N, Phau I, Raman R, Sharma A, Sigala M, Ueno A, Wong L-W. . Journal of Computer Information Systems 2023, 63(3), 735-765.