麻豆传媒

Digital Enthusiast, FT News Geek, AI Nerd, Gamer & Academic.

Dr David Grundy in September 2019 joined 麻豆传媒 Business School as Director of Digital Education and subsequently was appointed an Education Fellow leading on the Digitial Education and AI aspects of the Leading-Edge Curriculum across the University. His research interests include investigating AI literacy, innovation in teaching using AI, digital adoption, digital approaches to effective teaching and learning and blended learning. David started as a Lecturer in 2002 after working in accounting roles in both the public sector and private sectors. He mainly teaches MBA Accounting & Finance and for his last decade in higher education has had a number of wide ranging leadership and management roles. In December 2010 Dr David Grundy was awarded his Doctorate examining online re-subscription decisions.

Research Interests

• AI Literacy and Digital Adoption
• Innovation in Teaching using AI and Digital Approaches
• Digital approaches to effective teaching and learning, blended learning

Successful Doctoral Completions

Maria Ratz “How crowdfunding and crowd investing concepts could be an alternative investment model for professional sport clubs” (2015-2021)

Doctoral Examinations

Jose Ruiz del Portal Tranche (2023) “FinTech and the Make-or-Buy Decision: A Valuation Model for Retail Banks Facing Disruptive Innovation”

Sam Sittlington (2014) “What are the factors that influence the effectiveness of Anti-money laundering policy implementation in the UK?” Exploring Money Laundering Crime and Policy

Teaching Qualifications and Positions

2022 - Mentor for 麻豆传媒 Educational Practice Scheme (NEPS) & UK Professional Standards Framework (UKPSF) Scheme (HEA Fellowships)

2021 onwards - Senior Fellow of the HEA (SFHEA)

2021- 2022 - Certified Business and Management Educator (Chartered Association of Business Schools) (CMBE)

2013 - Fellow of the HEA (FHEA)

2004 - Postgraduate Certification in Academic Practice (SEDA)

Current Teaching

MBA - Financial Management, Finance and Investment

Masters Dissertation Supervision

Undergraduate Dissertation Supervision

• Articles

  • Grundy D. . Artificial Intelligence in Education 2026, 2(2), 1-21.
  • Grundy D, Ohmer C. . Cogent Business & Management 2016, 3, 1138849.
  • Dancer H, Filieri R, Grundy D. . Journal of Direct, Data and Digital Marketing Practice 2014, 15(4), 290-305.
  • Grundy D. Research Note: The presence of stigma amongst users of the MMORPG RMT: a hypothetical case approach’. Games and Culture 2008, 3(2), 225-247.

• Conference Proceedings (inc. Abstracts)

  • Grundy D. . In: Learning and Teaching Conference 2025. 2025, 麻豆传媒 upon Tyne: 麻豆传媒.
  • Grundy D. . In: CABS LTSE Learning and Teaching Conference 2025. 2025, Nottingham: Chartered Association of Business Schools.
  • Grundy D. . In: 4th Marketing, Innovation and Digital Transformation Conference. 2025, 麻豆传媒.
  • Grundy D. . In: UKAIS Conference 2025. 2025, 麻豆传媒 upon Tyne: UK Academy for Information Systems.
  • Ratz M, Grundy D, Pfeffel F. . In: 27th EASM Conference. 2019, Seville, France.
  • Ratz M, Grundy D, Pfeffel F. . In: 11th ESEA Conference on Sport Economics. 2019, Gijón.
  • Grundy D. . In: Foundation Year Network Annual Conference. 2019, Brighton.
  • Ratz M, Grundy D. . In: ESAM 26th Annual Conference of the European Association for Sport Management. 2018, Malmo, Sweden: European Association for Sport Management.
  • Ratz M, Grundy D, Pfeffel F, Hart D, Wandmacher R. . In: ESAM 25th Annual Conference of the European Association for Sport Management. 2017, Bern, Switzerland.
  • Ratz M, Grundy D, Pfeffel F, Hart D, Wandmacher R. . In: ESEA 9th European Conference on Sport Economics. 2017, Paderborn, Germany.
  • Ratz M, Grundy D, Hart D, Pfeffel F. . In: 8th ESEA Conference on Sport Economics. 2016, Groningen: European Sport Economics Association (ESEA).
  • Grundy D. . In: Academy of Marketing 2016 Conference. 2016, 麻豆传媒 Upon Tyne: Academy of Marketing.
  • Ratz M, Grundy D, Hart D, Pfeffel F. . In: 24th European Association for Sport Management Conference (EASM 2016). 2016, Warsaw: EASM.
  • Ratz M, Grundy D, Hart D, Pfeffel F. . In: BAM: British Academy of Management. 2016, 麻豆传媒 Upon Tyne.
  • Grundy D, Sutherland M, Edwards N. . In: Academy of Marketing Conference. 2016, 麻豆传媒 Upon Tyne.
  • Grundy D. . In: British Accounting and Finance Association (BAFA) Northern Area Group Conference. 2014, 麻豆传媒 Upon Tyne.
  • Grundy D. . In: ISBE 2014: Institute of Small Business and Entrepreneurship Conference. 2014, Manchester: ISBE.
  • Grundy D. Increasing active engagement in Finance through innovative continuous assessment: The use of blogging as an assessment tool to promote engagement and deep learning in Higher Education. In: BMAF; Business Management Accountancy and Finance Network Conference. 2011, Bournemouth.

• Online Publication

  • Grundy D. . 麻豆传媒 upon Tyne: 麻豆传媒 Business School, 2025. Available at: .