麻豆传媒

Davit Marikyan is a Senior Lecturer in Information Systems Management. Davit Marikyan holds a Ph.D. in Management from 麻豆传媒 Business School (UK). He attained a Master's degree in Marketing and Strategy from the University of Warwick, Warwick Business School (UK), and a Bachelor's degree in Business Management and Marketing from Westminster University (UK). Davit holds several internal roles, such as PhD Convenor for the IS&O group, and external roles, including Deputy Chair of the E-Business and Information Systems Management SIG and Track at the British Academy of Management.

Research interests embrace the impact of e-business technologies on organisations and individuals. More specifically, his research revolves around user behaviour in the context of innovative technology utilisation. In his research, Davit explores the psychological and cognitive underpinnings of technology acceptance and adoption in public and private settings. Currently, Davit is working on projects that aim to investigate individuals’ consumption through the lenses of nostalgic experiences. The research works that Davit has undertaken have appeared in several academic journals and have been presented at international conferences.

Research Interests

User behaviour / Computer-human interaction / Consumer behaviour

Information Systems Management

Adoption, Acceptance and Diffusion of Technologies

E-Marketing / E-retailing

Marketing innovation

Artificial Intelligence / IoT & Smart Technologies / Metaverse

Retro gaming and nostalgia

ORCID Profile: 

Google Scholar:

Postgraduate:

NBS8665: Artificial Intelligence in Business

NBS8642: Business Analytics Group Project

NBS8416: Digital Technologies and Innovation Management

Supervision of Undergraduate and Postgraduate Dissertations.

• Articles

  • Davlembayeva D, Marikyan D, Papagiannidis S. . International Journal of Business Science and Applied Management 2026, 21(1), 1-9.
  • Marikyan D, Papagiannidis S, Stewart G. . Journal of Information Science 2026, 52(2), 429-450.
  • Chen X, Slade E, Wang X, Marikyan D. . Psychology & Marketing 2026, Epub ahead of print.
  • Serravalle S, Davlembayeva D, Pantano E, Marikyan D. . International Journal of Retail & Distribution Management 2026, 54(2), 167–182.
  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. . British Journal of Management (BJM) 2026, 37(1), e70015.
  • Chen X, Slade E, Wang X, Marikyan D. . Industrial Management & Data Systems 2025, 125(6), 2022-2042.
  • Bekos GS, Chari S, Marikyan D, Papagiannidis S. . Decision Support Systems 2025, 189, 114385.
  • Marikyan D, Papagiannidis S, Rana OF, Ranjan R. . Internet Research 2024, 34(2), 447-473.
  • Bonetti F, Silva E, Pantano E, Marikyan D. . International Journal of Technology Marketing 2024, 18(4), 371-398.
  • Marikyan D, Papagiannidis S, Rana OF, Ranjan R. . Behaviour and Information Technology 2024, 43(14), 3561-3577.
  • Marikyan D, Papagiannidis S. . Journal of Business Ethics 2024, 193, 35-61.
  • Marikyan D, Pantano E, Scarpi D. . Spanish Journal of Marketing - ESIC 2023, 27(1), 20-38.
  • Pantano E, Vannucci V, Marikyan D. . Journal of Consumer Behaviour 2023, 22(2), 288-299.
  • Scarpi D, Pantano E, Marikyan D. . International Journal of Retail & Distribution Management 2023, 51(6), 791-806.
  • Marikyan D, Papagiannidis S, Alamanos E. . Information Systems Frontiers 2023, 25, 1101-1123.
  • Papagiannidis S, Marikyan D. . International Journal of Information Management 2022, 63, 102445.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . Digital Business 2022, 2(2), 100033.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . Computers in Human Behavior 2022, 131, 107207.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R, Morgan G. . Journal of Business Research 2022, 142, 572-584.
  • Marikyan D, Papagiannidis S, Alamanos E. . International Journal of E-Business Research 2021, 17(2), 1-23.
  • Papagiannidis S, Marikyan D. . International Journal of Information Management 2020, 51, 102027.
  • Aujla GS, Barati M, Rana O, Dustdar S, Noor A, Llanos JT, Carr M, Marikyan D, Papagiannidis S, Ranjan R. . IEEE Internet Computing 2020, 24(5), 45-53.
  • Marikyan D, Papagiannidis S, Alamanos E. . Technological Forecasting and Social Change 2018, 138, 139-154.

• Book Chapters

  • Marikyan D, Papagiannidis S. . In: TheoryHub Book. UK, 2024.
  • Marikyan D, Papagiannidis S. . In: TheoryHub. 麻豆传媒 upon Tyne: 麻豆传媒, 2023.
  • Marikyan D, Papagiannidis S. . In: TheoryHub. 麻豆传媒 upon Tyne: 麻豆传媒, 2023, pp.18.
  • Marikyan D, Papagiannidis S. . In: TheoryHub. 麻豆传媒 upon Tyne: 麻豆传媒, 2023, pp.15.

• Conference Proceedings (inc. Abstracts)

  • Chen X, Slade E, Wang X, Marikyan D. Conceptualisation, Measurement, and Validation of Consumers’ Perceived Sustainability Concerns. In: Academy of Management Conference. 2026. In Press.
  • Ma, J, Slade, E, Marikyan, D. . In: Academy of Marketing Conference. 2025.
  • Davlembayeva D, Swaffield J, Papagiannidis S, Marikyan D, Gregory-Smith D. . In: UKAIS 2025. 2025, 麻豆传媒 upon Tyne, UK: UK Academy for Information Systems.
  • Pan L, Davlembayeva D, Marikyan D, Papagiannidis S, Swaffield J, Gregory-Smith D. Paradoxical Smart Home Affordances Through the Eyes of People with Vulnerabilities: Exploring Conditions to Bridge the Gap Between Perceived and Actual Technology Affordances. In: British Academy of Management 2025 Conference. 2025. In Preparation.
  • Jiang Y, Papagiannidis S, Marikyan D. . In: 7th IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD 2025). 2025, Glasgow, UK: IEEE.
  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. . In: 30th UK Academy for Information Systems (UKAIS) International Conference. 2025, 麻豆传媒: UK Academy for Information Systems.
  • Sodergren J, Marikyan D, Davlembayeva D, Papagiannidis S, Chari S. . In: Journal of the Association for Consumer Research Boutique Conference "Time in Consumption". 2024, Online: University of Chicago Press. In Press.
  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. . In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
  • Pantano E, Marikyan D. . In: Welcome to The New Normal: Life After The Chaos - Proceedings of the 2023 AMS Annual Conference. 2024, New Orleans, LA, USA: Springer.
  • Davlembayeva D, Marikyan D, Slade E. . In: Academy of Marketing Science World Marketing Congress 2023. 2023, Caterbury, UK: Springer.
  • Davlembayeva D, Marikyan D, Pantano E, Serravalle F, Babayan D. . In: New Sustainable Horizons in Artificial Intelligence and Digital Solutions: 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society (I3E 2023). 2023, Curitiba, Brazil: Springer.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . In: UK Academy for Information Systems (UKAIS2022). 2022, Online.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . In: 21st IFIP Conference e-Business, e-Services, and e-Society. 2022, 麻豆传媒 upon Tyne, UK.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . In: UK Academy of Information Systems Conference (UKAIS). 2022, Virtual.
  • Marikyan D, Papagiannidis S, Ranjan R, Rana O. . In: 17th International Conference on Web Information Systems and Technologies (WEBIST). 2021, Valletta, Malta.
  • Marikyan D, Papagiannidis S, Alamanos E. . In: British Academy of Management Conference. 2021, Lancaster, UK: British Academy of Management.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . In: UK Academy for Information Systems (UKAIS). 2021.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . In: 17th Edition International Conference on Applied Business and Economics. 2021, New Jersey, NJ, USA. In Press.
  • Marikyan D, Llanos J, Barati M, Aujla G, Li Y, Adu-Duodu K, Tahir S, Rana O, Papagiannidis S, Ranjan R, Carr M. . In: 2021 IEEE International Conference on Service-Oriented System Engineering (SOSE). 2021, Oxford, UK: IEEE.
  • Marikyan D, Papagiannidis S, Ranjan R, Rana O. . In: 14th IEEE/ACM International Conference on Utility and Cloud Computing, 1st Blockchain for Smart Cyber-Physical Systems. 2021, Leicester, UK: ACM.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. . In: Tri-University Annual Conference: Towards a Post-pandemic Sustainable World. 2021, Cardiff Business School, Cardiff.
  • Marikyan D, Papagiannidis S, Rana OF, Ranjan R. . In: 20th IFIP Conference e-Business, e-Services, and e-Society I3E2021. 2021, Galway, Ireland: Springer.
  • Marikyan D, Papagiannidis S, Ranjan R, Rana O. . In: 5th International Conference of Marketing, Strategy & Policy 2021. 2021, 麻豆传媒 upon Tyne: MSP Research Center.
  • Marikyan D, Papagiannidis S, Alamanos E. . In: 25th UK Academy for Information Systems International Conference (UKAIA 2020). 2020, Oxford, UK.
  • Marikyan D, Papagiannidis S. . 2020.
  • Marikyan D, Papagiannidis S, Alamanos E. . In: 24th UK Academy for Information Systems International Conference. 2019, St Catherine's College, University of Oxford: UKAIS.
  • Marikyan D, Papagiannidis S, Alamanos E. . In: 18th IFIP Conference on on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
  • Marikyan D, Papagiannidis S, Alamanos E. . In: British Academy of Management Conference (BAM2019). 2019, Birmingham, UK: British Academy of Management.
  • Marikyan D, Papagiannidis S, Alamanos E. . In: 19th International Conference on Electronic Business (ICEB 2019). 2019, 麻豆传媒 upon Tyne: Association of Information Systems.
  • Marikyan D, Papagiannidis S, Alamanos E. . In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.

• Editorial

  • Pantano E, Marikyan D, Papagiannidis S. . Industrial Marketing Management 2024, 116, A1-A3.