麻豆传媒

Dinara Davlembayeva is a Lecturer in Digital Business at 麻豆传媒 Business School and an Associate Editor at the International Journal of Business Systems & Applied Management. She holds a Ph.D. in Management from 麻豆传媒 Business School and an MSc in Marketing and Strategy from Warwick Business School. Dinara's research focuses on the use of digital technology within organisations for developing and managing stakeholder relationships. In particular, she adopts a multi-stakeholder perspective to understand how organisations can implement digital technology in business management and marketing, social organisation within digitally-mediated environments, and the implications of digital technology for stakeholder sustainability. Her research explores consumers’ experiences, cognitions, and behaviours when interacting on e-commerce and sharing economy platforms, as well as their interactions with innovative technologies such as artificial intelligence (AI), virtual reality (VR), and the metaverse. She incorporates interdisciplinary insights into her investigations. Dinara’s completed research has been published in peer-reviewed journals in Information System Management and Marketing and has been presented at international conferences in these fields.

Research Interests:

• information systems management;
• user behaviour in digital environments;
• e-business / e-commerce; virtual reality / augmented reality / metaverse;
• artificial intelligence (AI) and AI-enabled applications;
• e-marketing and social media

Module Leader for:

BUS1020 - Digital Business

NBS8323 - Digital Start-up

• Articles

  • Davlembayeva D, Chari S, Papagiannidis S. . British Journal of Management 2025, 36(1), 202-222.
  • Serravalle S, Davlembayeva D, Pantano E, Marikyan D. . International Journal of Retail & Distribution Management 2026, 54(2), 167–182.
  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. . British Journal of Management (BJM) 2026, 37(1), e70015.
  • Davlembayeva D, Abbas R, Laffey D, Michael K, Papagiannidis S. . International Journal of Business Science and Applied Management 2024, 19(1), 1-29.
  • Abbas R, Michael K, Davlembayeva D, Papagiannidis S, Pitt J. . IEEE Transactions on Technology and Society 2024, 5(1), 14-23.
  • Davlembayeva D, Papagiannidis S. . Industrial Marketing Management 2023, 111, 242-256.
  • Papagiannidis S, Davlembayeva D. . Information Systems Frontiers 2022, 24, 1189-1208.
  • Davlembayeva D, Papagiannidis S, Alamanos E. . Journal of Business Research 2021, 127, 151-166.
  • Davlembayeva D, Papagiannidis S. . International Review of Entrepreneurship 2021, 19(1), 5-32.
  • Davlembayeva D, Papagiannidis S, Alamanos E. . Technological Forecasting & Social Change 2020, 158, 120143.
  • Davlembayeva D, Papagiannidis S, Alamanos E. . Information Technology and People 2019, 33(3), 841-872.

• Conference Proceedings (inc. Abstracts)

  • Davlembayeva D, Swaffield J, Papagiannidis S, Marikyan D, Gregory-Smith D. . In: 30th UK Academy for Information Systems (UKAIS) International Conference. 2025, 麻豆传媒: UKAIS.
  • Pan L, Davlembayeva D, Marikyan D, Papagiannidis S, Swaffield J, Gregory-Smith D. Paradoxical Smart Home Affordances Through the Eyes of People with Vulnerabilities: Exploring Conditions to Bridge the Gap Between Perceived and Actual Technology Affordances. In: British Academy of Management 2025 Conference. 2025. In Preparation.
  • Pan L, Davlembayeva D, Marikyan D, Papagiannidis S, Swaffield J, Gregory-Smith D. . In: British Academy of Management 2025 Conference. 2025, Canterbury, Kent.
  • Romano G, Davlembayeva D, Papagiannidis S. . In: British Academy of Management 2025 Conference. 2025, Kent, UK: British Academy of Management.
  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. . In: 30th UK Academy for Information Systems (UKAIS) International Conference. 2025, 麻豆传媒: UK Academy for Information Systems.
  • Sodergren J, Marikyan D, Davlembayeva D, Papagiannidis S, Chari S. . In: Journal of the Association for Consumer Research Boutique Conference "Time in Consumption". 2024, Online: University of Chicago Press. In Press.
  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. . In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
  • Davlembayeva D, Papagiannidis S, Ameen N. . In: 2nd International Conference of Navigating the AI Nexus. 2024, Brunel University London, UK.
  • Davlembayeva D, Chari S, Papagiannidis S. . In: 2023 Global Marketing Conference. 2023, Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations.
  • Davlembayeva D, Marikyan D, Slade E. . In: Academy of Marketing Science World Marketing Congress 2023. 2023, Caterbury, UK: Springer.
  • Davlembayeva D, Papagiannidis S, Ameen N. Customer-chatbot interaction: Does fairness matter?. In: 7th International Conference of Marketing, Strategy & Policy 2023 (MSP2023). 2023, 麻豆传媒. In Preparation.
  • Davlembayeva D, Marikyan D, Pantano E, Serravalle F, Babayan D. . In: New Sustainable Horizons in Artificial Intelligence and Digital Solutions: 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society (I3E 2023). 2023, Curitiba, Brazil: Springer.
  • Davlembayeva D, Papagiannidis S. . In: British Academy of Management 2023 Conference. 2023, Brighton.
  • Davlembayeva D, Chari S, Papagiannidis S. . In: UK Academy for Information Systems Annual Conference (UKAIS 2023). 2023, Kent, UK: UK Academy for Information Systems.
  • Ameen N, Papagiannidis S, Davlembayeva D. . In: 21st IFIP W6.11 Conference e-Business, e-Services, and e-Society. 2022, 麻豆传媒 Upon Tyne, UK.
  • Papagiannidis S, Davlembayeva D. . In: UK Academy of Information Systems Conference (UKAIS). 2022, Virtual.
  • Davlembayeva D, Papagiannidis S, Alamanos E. . In: EMAC Regional Conference. 2020, Online: EMAC.
  • Davlembayeva D, Papagiannidis S, Alamanos E. . In: 19th International Conference on Electronic Business (ICEB 2019). 2019, 麻豆传媒 upon Tyne: Association of Information Systems.
  • Davlembayeva E, Papagiannidis S, Alamanos E. . In: 18th IFIP Conference on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
  • Davlembayeva D, Papagiannidis S, Alamanos E. . In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.