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Profile

Professor Eleftherios Alamanos

Professor of Marketing, Associate Dean Global NUBS

  • Email: eleftherios.alamanos@ncl.ac.uk
  • Address: Â鶹´«Ã½ Business School
    Room 8.05
    5 Barrack Road
    Â鶹´«Ã½
    Â鶹´«Ã½ Upon Tyne, UK
    NE1 4SE


Background

Eleftherios is a Professor of Marketing and Associate Dean Global at Â鶹´«Ã½ Business School, UK. Eleftherios has served Â鶹´«Ã½ Business School from various other positions including Interim Head of the Marketing Academic Subject Group (August 2024 - January 2025), Director of Accreditation (February 2020 - July 2023), and Deputy Subject Group Head of Marketing, Operations, and Systems (February 2020 - February 2021). He has also served as external examiner of Undergraduate, Postgraduate and Research Programmes at various UK Universities. Eleftherios was awarded a PhD in Consumer Behaviour and Food Marketing from Â鶹´«Ã½, a Postgraduate Taught and Undergraduate Degree from Aristotle University of Thessaloniki, Greece.


ORCID Profile: 


Google Scholar:   



Research

Eleftherios' research focusses on interventions in consumer behaviour informing various aspects of the current academic debate in marketing and in retailing. Specifically, his work examines the role of technology on individuals' everyday activities in general, and in the context of retailing in particular, and their interrelationships with social exclusion and wellbeing.

 

Research Interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing










Teaching


Undergraduate:

MKT3017 Sales Management and Marketing Channels


Supervision of Undergraduate and Postgraduate Dissertations.

Publications

  • Articles

    • Kamwanja A, Papagiannidis S, Alamanos E. . Journal of Information, Communication and Ethics in Society 2026, 24(1), 95–123.
    • Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz W, Liu J, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O, Tyagi S, Wirtz J. . International Journal of Consumer Studies 2024, 48(2), e13015.
    • Papagiannidis S, Alamanos E, Bourlakis M, Dennis C. . British Journal of Management 2023, 34(2), 664-691.
    • Marikyan D, Papagiannidis S, Alamanos E. . Information Systems Frontiers 2023, 25, 1101-1123.
    • Ogunbodede O, Papagiannidis S, Alamanos E. . International Journal of Consumer Studies 2022, 46(4), 1278-1298.
    • Pantano E, Dennis C, Alamanos E. . British Journal of Management 2022, 33(3), 1179-1199.
    • Davlembayeva D, Papagiannidis S, Alamanos E. . Journal of Business Research 2021, 127, 151-166.
    • Tueanrat Y, Alamanos E, Papagiannidis E. . Journal of Business Research 2021, 125, 336-353.
    • Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M, Hegner SM. . Higher Education 2021, 82(1), 85-105.
    • Lu Y, Papagiannidis S, Alamanos E. . Journal of Marketing Management 2021, 37(7-8), 626-650.
    • Utami H N, Alamanos E, Kuznesof S. . Journal of Marketing Management 2021, 37(9-10), 816-855.
    • Tueanrat Y, Papagiannidis S, Alamanos E. . Journal of Retailing and Consumer Services 2021, 61, 102550.
    • Marikyan D, Papagiannidis S, Alamanos E. . International Journal of E-Business Research 2021, 17(2), 1-23.
    • Davlembayeva D, Papagiannidis S, Alamanos E. . Technological Forecasting & Social Change 2020, 158, 120143.
    • Karamani E, Alamanos E, Tzimitra-Kalogianni E. . International Journal of Business Science and Applied Management 2020, 15(2), 1-15.
    • Davlembayeva D, Papagiannidis S, Alamanos E. . Information Technology and People 2019, 33(3), 841-872.
    • Lu Y, Papagiannidis S, Alamanos E. . Computers in Human Behavior 2019, 90, 153-169.
    • Lu Y, Papagiannidis S, Alamanos E. . Technological Forecasting and Social Change 2018, 136, 285-297.
    • Marikyan D, Papagiannidis S, Alamanos E. . Technological Forecasting and Social Change 2018, 138, 139-154.
    • Dennis C, Brakus JJ, Ferrer GG, Mcintyre C, Alamanos E, King T. . Journal of International Marketing 2018, 26(4), 38-53.
    • Dennis C, Bourlakis M, Alamanos E, Papagiannidis S, Brakus J. . International Journal of Electronic Commerce 2017, 21(4), 517-547.
    • Apiraksattayakul C, Papagiannidis S, Alamanos E. . International Journal of Online Marketing 2017, 7(4), 1-20.
    • Papagiannidis S, Bourlakis M, Alamanos E, Dennis C. . Computers in Human Behaviour 2017, 77, 396-405.
    • Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. . Journal of Business Research 2016, 69(8), 3049-3057.
    • Alamanos E, Kuznesof S, Ritson C. . International Journal of Tourism Research 2016, 18(3), 228-235.
    • Dennis C, Alamanos E, Papagiannidis S, Bourlakis M. . Journal of Business Research 2016, 69(3), 1061-1070.
    • Al-Qeisi K, Dennis C, Alamanos E, Jayawardhena C. . Journal of Business Research 2014, 67(11), 2282–2290.
    • Dennis C, Brakus J, Gupta S, Alamanos E. . Journal of Business Research 2014, 67(11), 2250–2257.
    • Dennis C, Brakus J, Alamanos E. . Journal of Marketing Management 2013, 29(3-4), 338-355.
    • Alamanos E, Bourlakis M, Tzimitra-Kalogianni I. . British Food Journal 2013, 115(4), 488-507.
    • Dennis C, Michon R, Brakus J, Newman A, Alamanos E. . Journal of Consumer Behaviour 2012, 11(6), 454–466.

  • Book Chapters

    • Lu Y, Tong Y, Alamanos E, Papagiannidis S. . In: A Research Agenda for Responsible Innovation. Edward Elgar Publishing, 2025. In Press.
    • Lu Y, Papagiannidis S, Alamanos E. . In: Wu S; Pantoja F; Krey N, ed. Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Berlin: Springer Nature, 2020, pp.545-546.
    • Alamanos E, Papagiannidis S, Dennis C, Bourlakis M. . In: Krey N; Rossi P, ed. Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Berlin: Springer Nature, 2018, pp.409-410.

  • Conference Proceedings (inc. Abstracts)

    • Guo X, Papagiannidis S, Alamanos E. . In: 7th IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD 2025). 2025, Glasgow, UK: IEEE.
    • Tanwir NS, Papagiannidis S, Alamanos E. . In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
    • Zhang M, Papagiannidis S, Alamanos E. . In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
    • Brakus J, Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. . In: Academy Of Marketing Science 24th World Marketing Congress. 2023, Canterbury, UK: Academy of Marketing Science.
    • Marikyan D, Papagiannidis S, Alamanos E. . In: British Academy of Management Conference. 2021, Lancaster, UK: British Academy of Management.
    • Tueanrat Y, Alamanos E, Papagiannidis S. . In: British Academy of Management Conference. 2021, Lancaster, UK; Online: British Academy of Management.
    • Marikyan D, Papagiannidis S, Alamanos E. . In: 25th UK Academy for Information Systems International Conference (UKAIA 2020). 2020, Oxford, UK.
    • Ogunbodede O, Papagiannidis S, Alamanos E. . In: European Marketing Association Conference (EMAC) 2020. 2020.
    • Papagiannidis S, Alamanos E, Dennis C, Bourlakis M. . In: 4th International Conference of Marketing, Strategy & Policy. 2020, Â鶹´«Ã½ upon Tyne, UK.
    • Davlembayeva D, Papagiannidis S, Alamanos E. . In: EMAC Regional Conference. 2020, Online: EMAC.
    • Ogunbodede E, Papagiannidis S, Alamanos E. Motivations and Benefits of Value Co-destruction: Influence on Consumer Loyalty. 2020.
    • Ogunbodede O, Papagiannidis S, Alamanos E. . In: British Academy of Management Conference 2019. 2019, Birmingham, UK.
    • Ogunbodede OE, Papagiannidis S, Alamanos E. . In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Â鶹´«Ã½ upon Tyne: Association of Information Systems.
    • Lu Y, Papagiannidis S, Alamanos E. . In: Academy of Marketing Science Annual Conference 2019. 2019, Vancouver, BC, Canada.
    • Marikyan D, Papagiannidis S, Alamanos E. . In: 24th UK Academy for Information Systems International Conference. 2019, St Catherine's College, University of Oxford: UKAIS.
    • Marikyan D, Papagiannidis S, Alamanos E. . In: 18th IFIP Conference on on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
    • Davlembayeva D, Papagiannidis S, Alamanos E. . In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Â鶹´«Ã½ upon Tyne: Association of Information Systems.
    • Davlembayeva E, Papagiannidis S, Alamanos E. . In: 18th IFIP Conference on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
    • Utami HN, Alamanos E, Kuznesof S. . In: Proceedings of the International Conference on Electronic Business (ICEB). 2019, Â鶹´«Ã½ upon Tyne: International Consortium for Electronic Business.
    • Marikyan D, Papagiannidis S, Alamanos E. . In: British Academy of Management Conference (BAM2019). 2019, Birmingham, UK: British Academy of Management.
    • Marikyan D, Papagiannidis S, Alamanos E. . In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Â鶹´«Ã½ upon Tyne: Association of Information Systems.
    • Tueanrat Y, Alamanos E, Papagiannidis S. . In: British Academy of Management Conference (BAM2019). 2019, Birmingham, UK: British Academy of Management.
    • Dennis C, Alamanos E, Brakus C, Papagiannidis S, Bourlakis M. . In: Academy of Marketing Science World Marketing Congress: Enlightened Marketing in Challenging Times. 2019, Edinburgh, UK: Academy of Marketing Science.
    • Ogunbodede O, Papagiannidis S, Alamanos E. . In: Global Conference on Creating Value. 2018, Leicester, UK.
    • Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. . In: 44th European International Business Academy Conference. 2018, Poznań, Poland: EIBA.
    • Marikyan D, Papagiannidis S, Alamanos E. . In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.
    • Lu A, Papagiannidis S, Alamanos E. . In: 14th International Conference on Web Information Systems and Technologies. 2018, Seville, Spain.
    • Davlembayeva D, Papagiannidis S, Alamanos E. . In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.
    • Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. . In: Academy of Marketing Science Annual Conference. 2016, Lake Buena Vista, FL, USA: Academy of Marketing Science.
    • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. . In: 22nd International Conference on Recent Advances in Retailing and Services Science. 2015, Montreal, Canada.
    • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. . In: AMA/ACRA Triennial Conference. 2015, Florida, USA.
    • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. . In: 2014 Shopper Marketing & Pricing Conference. 2014, Stockholm, Sweden.
    • Dennis C, Alamanos E, Papagiannidis S, Bourlakis M. . In: British Academy of Management 2014 Conference. 2014, Belfast: British Academy of Management.