麻豆传媒

Profile

Jane is a Lecturer in Marketing at 麻豆传媒 Business School. She has previously lectured at Northumbria University, Sunderland University, 麻豆传媒 College and Gateshead College. Her research interests lie within consumer behaviour, financial decision-making, stigmatised services and communications. She is an expert in qualitative research approaches. She has published in leading academic journals such as Marketing Theory, Qualitative Market Research: An International Journal, and Journal of Financial Services Marketing.

Jane has worked in industry across several sectors at management level including not-for-profit, military and aerospace engineering, zero/low carbon engineering, and cosmetics. Proficient in the Adobe suite for artwork creation and brand application, Jane has designed and implemented several branding/re-branding activities for SMEs.

Roles and responsibilities

• Co-Director of Equality, Diversity & Inclusion
• UG & PG Marketing dissertation supervisor
• PhD supervisor
• MBA/EMBA interviewer
• Personal Tutor

Previous roles

• 2022-2025: Academic Lead International Recruitment (NN52/N500)

Qualifications and certificates

• Personal Development Course for EEs, 2024, AdvanceHE
• PhD Consumer Behaviour, 2018, 麻豆传媒 Business School, Northumbria University, 麻豆传媒, UK
• FHEA, 2014, AdvanceHE
• PGHEP, 2014, Northumbria University, 麻豆传媒, UK
• PTLLS, 2009, 麻豆传媒 College, 麻豆传媒, UK
• MA Marketing, distinction, 2007, Sunderland Business School, Sunderland University, Sunderland, UK
• BA (Hons) Design Management & Innovation, first class, 2006, School of Art & Design, De Montfort University, Leicester, UK

Previous academic positions

• 2011 - 2021: Lecturer/Senior Lecturer in Marketing, 麻豆传媒 Business School, Northumbria University, 麻豆传媒, UK.
• 2011 (cover for absence): Associate Lecturer in Consumer Behaviour, School of Business & Management, Sunderland University, Sunderland, UK.
• 2008 - 2009: CIM Lecturer, Gateshead College, Gateshead, UK.
• 2007 - 2008: CIM Lecturer, 麻豆传媒 College, 麻豆传媒, UK.

Current work

• Indebtedness and consumer financial decision-making
• Social rituals and engaging with stigmatised financial services
• Exploring grocery panic buying/stockpiling as a deviant behaviour during crisis 
• Visual methods for complex, longitudinal and emotional storytelling
• Using pronoun poetry to explore emotional storytelling

Expertise

My main research interests involve consumer financial decision-making. I have a particular interest in the use of alternative credit sources e.g. payday loans, doorstep loans, pawning, buy now pay later. I am also keen to explore deviant consumer behaviours such as panic buying, hoarding, stockpiling, compulsive buying etc. I am an advocate of qualitative research methods, such as Lived Experience Mapping, I-poetry/VCRM, and feminist methodologies.

Funding received

• Exploration of Buy Now Pay Later credit products with co-investigators Prof. J. Farquhar, Solent; Dr C. Apostolidis, Durham; 2023 (Solent University RIKE Award, £9,000)
• Various conferences, Northumbria Postgraduate Conference Bursary Scheme (competitive), 2013-2016.
• Competitive Bursary, Academy of Marketing Doctoral Colloquium attendance 2014 (Marketing Trust)
• Competitive Bursary, Academy of Marketing Doctoral Colloquium attendance 2013 (Marketing Trust)
• Fully funded Masters study plus £500 travel grant, 2006 (European Social Fund).

Postgraduate supervision

Bushra Shehzad

Nida Shamim

Wenqi Li

Esteem indicators

• Invited speaker: Using pronoun-poetry to research indebted consumers’ money management strategies, Centre for Responsible Business and CHASM, 2025, Birmingham, UK.
• Invited attendee: StepChange Roundtable: Debt's early grip: The Challenges facing young adults, StepChange Debt Charity, 2024, London, UK.
• Expert discussant: Representations of Moneylenders in Film, TV, and Literature, Great North Night: Festive Folklore and Magical Musings, Great North Museum: Hancock, 2023, 麻豆传媒, UK.
• Invited speaker: Normalisation of Debt: Exploring Buy Now Pay Later, seminar, School for Business and Society, University of York, 2023, Co-presenter.
• Marketing Research Community Seminar (NUBS): I'm not panic buying, I'm buying a little extra. 2022, Co-presenter. 
• Guest lecturer: Value co-destruction in Airbnb. International Week: Mission Sustainable, 2019, AUAS, Amsterdam, Netherlands.
• Invited speaker: Hidden vs visible consumer stigma, seminar, 2018, York St John University, York, UK.
• Invited speaker: Using the I-poem method, seminar, 2017, University of Liverpool, Liverpool, UK.
• Invited speaker: Using the I-poem method, seminar, 2016, Edge Hill University, Ormskirk, UK.
• Organising committee, Doctoral Colloquium, Academy of Marketing 2016, held at 麻豆传媒 Business School, Northumbria University, 麻豆传媒, UK.
• Invited speaker: Various topics including doctoral research poster design, 2013 - 2017, 麻豆传媒 Business School PG Research Surgeries, Northumbria University, 麻豆传媒, UK.

Media appearances

I am open to commenting about consumer financial decision-making, on topics such as borrowing, spending and saving on Radio/Articles/Podcasts. I have previously appeared as a subject expert on rasio shows such as KCBS News - San Francisco, The Voice of Islam, and written columns for local newspapers, and pieces for The Conversation.

Other

• The Future of Consumer Research IV Symposium, 2025, Stirling, Scotland. Attendee.
• The Future of Consumer Research II Symposium, 2023, Stirling, Scotland. Attendee.
• The Future of Consumer Research, I Symposium, 2022, Stirling, Scotland. Attendee.
• 1st North American CCT Doctoral Colloquium, 2018, Schulich School of Business, York University, Toronto, Canada. PhD candidate/participant.
• KATAJA (Finnish Doctoral Program in Business Studies) Advanced Consumer Behaviour Workshop, 2014, Aalto University, Helsinki, Finland. PhD candidate/participant.

Current modules taught

• MKT1002: Introduction to Marketing (20 credits)

Previous NUBS modules:  

• MKT3097: Marketing Consultancy Project (40 credits)
• MKT3096: Marketing Dissertation (40 credits)
• BUS3005: Advanced Business Topics (40 credits)
• MKT3095: Cultural & Heritage Marketing (20 credits)
• MKT2012: Consumer Behaviour (20 credits)

• MKT3095: Cultural & Heritage Marketing (Internal Moderator)
• MKT2001/2101: Global Marketing (Internal Moderator)
• MKT1010 & NBS8527: Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility (Internal Moderator)

• Articles

  • Apostolidis C, Brown J, Farquhar JD. . European Journal of Marketing 2023, 57(10).
  • Apostolidis C, Brown J. . Journal of Hospitality & Tourism Research 2022, 46(5), 1027-1055.
  • Brown J, Apostolidis C, Farquhar JD. . Marketing Theory 2021, 21(4), 517-538.
  • Brown J, Wäppling A, Woodruffe-Burton HR. . Qualitative Market Research: An International Journal 2020, 23(1), 87-107.
  • Brown J, Wäppling A, Woodruffe-Burton HR, Black K. . Journal of Financial Services Marketing 2017, 20(2), 85–96.
  • Brown J, Woodruffe-Burton HR. . Journal of Financial Services Marketing 2015, 20(2), 107-121.

• Book Chapters

  • Brown J. . In: Downey H; Takhar J; Gaviria PR; Kozinets R, ed. Creatively Conjured Timbres. London, 2025, pp.40-41.
  • Brown J. . In: Downey H; Takhar J; Gaviria PR; Kozinets R, ed. Creatively Conjured Timbres. London, 2025, pp.42-43.
  • Brown J, Farquhar JD. . In: Kawaf F; Dekel-Dachs O, ed. Visual Methods in Marketing and Consumer Research. London: Routledge, 2024.
  • Brown J, Apostolidis C. . In: Gallitto E; Massi M; Harrison P, ed. Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic. Basingstoke: Palgrave MacMillan, 2022, pp.11-37.

• Conference Proceedings (inc. Abstracts)

  • Brown J, Apostolidis C, Farquhar JD. . In: Consumer Culture Theory Conference (CCTC 2024). 2024, San Diego, California, USA.
  • Brown J, Apostolidis C, Farquhar J. . In: Academy of Marketing Conference (AM2024). 2024, Cardiff, Wales: Academy of Marketing.
  • Brown J. . In: Consumer Culture Theory Conference 2024. 2024, San Diego.
  • Brown J, Farquhar J. . In: Academy of Marketing Science World Marketing Congress. 2023, Canterbury, England: Academy of Marketing Science.
  • Farquhar J, Brown J, Apostolidis C, Mogaji E. . In: Academy of Marketing Conference. 2023, University of Birmingham, Birmingham, UK.
  • Farquhar J, Brown J, Apostolidis C. . In: Academy of Marketing Conference. 2022, University of Huddersfield, Huddersfield, England.
  • Apostolidis A, Brown J, Dey B, Brown DM. . In: 15th Annual Conference of the EuroMed Academy of Business. 2022, Palermo, Italy: EuroMed Press.
  • Lichy J, Apostolidis C, Do Vale G, Brown J. . In: Academy of Marketing Conference. 2022, University of Huddersfield, Huddersfield, England.
  • Brown J, Apostolidis C, Farquhar JD. . In: Academy of Marketing Conference. 2021, Online: Academy of Marketing.
  • Brown J. Pressures and Jolts: Consumer Credit Choices. In: Academy of Marketing Conference. 2016, Northumbria University, 麻豆传媒 upon Tyne, England.
  • Brown J, Black K, Woodruffe-Burton H, Wappling. . In: 30th British Academy of Management Conference : Thriving in turbulent times. 2016, 麻豆传媒, 麻豆传媒 upon Tyne, England: British Academy of Management.
  • Woodruffe-Burton H, Brown J. The I-poem: Uncovering meaning in narrative data in our study of UK consumer debt. In: 8th Workshop on Interpretive Consumer Research (ICR). 2015, University of Edinburgh, Edinburgh, Scotland.
  • Brown J. Aesthetics in Questionnaire Design. In: 2nd International Colloquium on Design, Branding and Marketing. 2014, Nottingham Trent University, Nottingham, England.

• Online Publications

  • Copilah-Ali J, Brown J. . London: The Conversation Trust (UK) Limited, 2023. Available at: .
  • Brown J. . The Conversation, 2018. Available at: .
  • Brown J. . The Conversation Trust, 2016. Available at: .