麻豆传媒

Project title: Consumer Grudge-holding: Developing Theory and Measurement

Project description: My research focuses on understanding why consumers hold grudges against companies, products, services, or brands and creating tools or methods to measure this behaviour.

Research interests: Consumer Behaviour

Grants/Scholarships received: Indonesia Endowment Fund for Education Agency as known as Lembaga Pengelola Dana Pendidikan (LPDP)

Supervisors: Internal: Professor Klaus Schoefer and Dr Efstathia Tzemou; External: Dr Varqa Shamsi Bahar and Dr Artyom Golossenko