麻豆传媒

My current research focuses on exploring stakeholders' perceptions and attitudes towards the consumption of genetically modified (GM) crops and food products using mixed and evidence-based research methods, including systematic reviews and quantiative/qualitiatve mixed methods approach. Hence, my research involves participating stakeholders from across the food supply chain, including GM scientists and experts and food consumers.

Research interests

Consumer behaviour and perceptions.

Food Marketing and Marketing Strategies.

Agricultural Economics and Agri-food Business Management.

I currently co-lead and lecture on the following module/s:

• NES1103: Introduction to Nutrition, Food Science and the Food Industry

lecture on the following module/s:

• NES2100: Marketing Strategy
• NES2106: Qualitative Research Methods

and supervise a number of students on the following modules:

• NES3109: Agri-food Business Management and Marketing Dissertation
• NES3113: Food Innovation Consultancy

• Articles

  • Ali A, Tan Y, Medani K, Xia C, Abdullahi NM, Mahmood I, Yang S. . Journal of Environmental Management 2025, 373, 123458.
  • Medani KR, Neill A, Garrod G, Ojo M, Hubbard C. . Food Quality and Preference 2024, 17, 105148.