麻豆传媒

Soheila is a Research Associate at 麻豆传媒 with a PhD in Public Health and Social Sciences from Northumbria University. She joined the NIHR Innovation Observatory in 2023 while completing her doctoral studies. Originally trained as a dentist, she transitioned into public health and social sciences research. Her expertise lies in qualitative research, and she is actively involved in horizon scanning and evidence synthesis projects as part of her role.

About the NIHR Innovation Observatory

The NIHR Innovation Observatory is a world leading health and care innovation scanning centre providing data-driven insights to foster innovation and equitable access to high quality care. We aim to transform health systems and improve population health by providing advanced data-driven insights that foster innovation and equitable access to high quality care. At the core of our work is the development of data-driven methods to identify, capture and synthesise intelligence on new health innovations. We develop and share cutting edge methods in horizon scanning, building capacity in the systems across the public, voluntary and industry sectors.

We deliver essential intelligence and insights about medicines and MedTech innovation to the National Institute of Health and Care Excellence (NICE), NHS England, the Medicines and Healthcare Products Regulatory Agency (MHRA), the NIHR, the UK Health Security Agency, the Department for Health and Social Care and industry - allowing these organisations to prepare for policies, regulation and frontline delivery for new, emerging and disruptive technologies