麻豆传媒

Qualifications

• PhD in Agricultural Economics, University of Aberdeen
• BSc & MSc, Economic and Social Statistics, Academy of Economic Studies, Bucharest, Romania (1986-1991)

Area of expertise

• Agricultural economics
• Agricultural and rural development policy
• Farm Animal Welfare
• Consumer behaviour
• Agri-Food Systems

Languages

Romanian, English, French, Spanish (basic)

Awarded Fellowships/Scholarships

• The Agricultural Economics Society (AES) 2023 Award of Excellence for ‘Outstanding Contribution to Research and the Society’ ()
• Research Fellowship, Japanese Society for the Promotion of Science, Japan (2014)
• EU Phare - ACE PhD scholarship, European Commission, (1999 – 2003)
• Awarded Internship, European Commission, DG Budget (2000 - 2001)

Roles and Responsibilities 

Director of Area of Expertise for Agriculture and Food Systems (11/2022 - )

Director of the Applied Social Sciences Group (04/2022 – 10/2022)

Elected Senate Member (2018-2021)

Cross Faculty Seminar Series Coordinator (Animal and Human Emotions) (2021/22)

Research Manager, CRE (2009-2014)

Member, Equality, Diversity and Social Inclusion School Committee (2016-2018)

Member, School Research Committee (2013-2014)

Junior Staff Mentor (2013-2014)

School Research Newsletter Editor (2012 - 2014)  

Financial Manager, Northern Rural Network (2009-2011)

Project Manager ESRC-funded Case Studentships (2009-2012)

CRE Coordinator Rural Development Reading Group (2010-2013)

School Seminar Series Coordinator (2012-2014)

Leader of the Social Science Group, Advanced Training Partnership in Intensive

Livestock Production (BBSRC) (2011-2014)

CRE Research Newsletter Editor (2009-2014)

CRE Discussion Papers Editor (2007-2010) 

External Roles 

President Elected, Agricultural Economics Society (2027-2028)

UK REF Panel Member 2029, UoA6 (Agriculture, Veterinary and Food Science), UKRI (2025 -2029)

Alternate Member, EU Animal Welfare Platform, DG Sante, European Commission (2025 - 2028)

Independent Expert, the Assessment Commission, the Romanian National Authority for Research (2025-2026)

Member, Department of Environment, Food and Rural Affairs (Defra) Science Advisory Council for Emerging and Exotic Diseases (2022 - 2028) 

Visiting Professor, Pontifícia Universidade Católica do Rio Grande do Sul, Brazil (2020 – 2025)

Visiting Professor, CIHEAM - Mediterranean Agronomic Institute of Zaragoza (IAMZ), Spain 2013 - 2021)

Member, Management Group, EuroChoices (2025 -2028)

Member, UK Animal Welfare Committee (2021 - 2022)

Member, Various Panels, FORMAS (Swedish Research Council (2014 - )

Grants Evaluator: the French National Funding Agency (2026) the Swiss National Science Foundation Fellowship (2025), The Hungarian National Research,

Development and Innovation Office (2025), the Office of Research, Agri-food Partnership, University of Guelph, Canada (2025); the Irish Research Council -

 -TEAGASC Marie Curie Fellowships (2020 - 2022); UKRI (ESRC - Responsive Mode)

Member, Insight Forum of Agricultural Economists, Agriculture, Horticulture and Development Board (AHDB) (2023 - 2025

Member, Advisory Group of Agricultural Economists, AHDB (2019 - 2022)

Member, Executive Board, Agricultural Economics Society (2022 - 2028 )

External examiner, Reading University, MSc Programme in Agricultural Economics and Rural Development (2018 - 2022)

Member, UK Farm Animal Welfare Committee (2015-2021)

Member, Executive Board, Agricultural Economics Society (2014 - 2017)

Member, Advisory Board, EuroChoices (2014 - 2024) 

Member, Steering Group, The North East Farming and Rural Advisory Network (2013 – 2019)

Member Steering Group, The North East Rural Growth Network (2013 - 2019)

CRE Representative Trans-Atlantic Rural Research Network (TARRN) (2009-2013)

Associate Editor, Journal of Agricultural Economics (2014 -)

Associate Editor, Frontiers in Sustainable Food Systems, Agricultural and Food Economics section (2023 -2025) 

Member, Advisory Board, Economia Agro-alimentare/Food Economy Journal (2020-2026)

Member, Editorial Board, ‘Studies of Agricultural Economics’(2013 -)

Professional Memberships

• Member of the Agricultural Economics Society (AES)
• Member of the European Association of Agricultural Economists (EAAE)
• Member of the International Association of Agricultural Economists (IAAE)
• Member of the Animal Welfare Research Network (AWRN)
• Member of the University Association for Contemporary European Studies (UACES)

Research Interests

• The economics and political economy of Common Agricultural Policy (CAP); 
• Food systems
• Farm Animal Welfare
• Applied Welfare Economics
• Comparative country analysis

Other Expertise

• Consumer behaviour regarding food and animal welfare
• Innovation and rural businesses
• The role of knowledge institutions (universities) in engaging with businesses 

Current research projects

EU COST Action AFFECT-EVO a multi-disciplinary European research consortium (academics and stakeholders) led by 麻豆传媒, bringing together (360 participants from 43 countries) EU, USA and Asian scholars from natural sciences, applied social sciences, philosophy, economics, psychology, animal welfare, and technology to study emotions in animals (Co-Investigator) (2024-2028)

DEFRA-funded project on ‘Changes in UK Land Use Management’ (Co-Investigator) (2025-2026)

Climate Change, New Trade Arrangements and Brazilian Agribusiness: A Sustainable Economy. Funder: the National Council for Scientific and Technological Development and the Foundation for Research Support of the State of Rio Grande do Sul (2020-2025)

Poverty, Citizenship and Environment. Funder: The National Council for Scientific and Technological Development, Brazil (2022-2025)

Completed Research Projects 

EU Horizon 2020 HealthyLivestock (Tackling Antimicrobial Resistance through improved livestock Health & Welfare)’ (2018-2023) It aimed to investigate how to reduce the use of antimicrobials applied by the pig and broiler industry in China and Europe, and the subsequent residues in the food chain and the environment, by improving on-farm animal health and welfare without compromising productivity. (PI)

ESRC-IRC UK/Ireland Networking Grants “The UK and Ireland Rural Futures Network: Preparing for social and economic transitions Post Brexit and Covid-19” (2021-2022) This award aimed to encourage networking across sectors and regions to reframe rural research and policy priorities post-Brexit and Covid-19 pandemic. (CoI

EU Horizon 2020 Valumics (Understanding food value chains and network dynamics)’ (2017- 2021). It provided decision makers with comprehensive modelling approaches and tools to evaluate the impact of strategic and operational food policies, and enhance the resilience, integrity and sustainability of food value chains.

ERA-NET SusPigSys (Sustainable pig production systems)’ (2017-2021). SusPigSys aimed at collecting, summarising and disseminating evidence-based information on successful strategies for improving sustainability in various pig production systems across the EU

EU Horizon 2020 Strenght2Food (Strengthening European Food Chain Sustainability by Quality and Procurement Policy) (2016-2021). A 5-year project (of €6.9 million) coordinated by 麻豆传媒. It aimed to improve the effectiveness of EU food quality schemes, public sector food procurement and to stimulate short food supply chains through research, innovation and demonstration activities. It brought together 30-partner consortium representing 11 EU member states and four non-EU countries combining leading academic institutions, communication, SMEs and stakeholder organisations.

Brexit: How might UK Agriculture Thrive or Survive? (2017- 2018). It assessed the economic impacts of a selected number of UK trade and domestic agricultural policy scenarios following Brexit by integrating state of the art economic modelling approaches at macro, sector and farm levels. It provided policy makers and the farming industry with a comprehensive and robust analysis to support future policy development and decision making. Full report available at https://research.ncl.ac.uk/esrcbrexitproject/. Funder: Economic and Social research Council (ESRC) (PI)

Adding Value to the Vietnamese Agri-food sector (2015-2017). It aimed to build links between 麻豆传媒 and the University of Economics, Ho Chi Minh City, to investigate how precision farming techniques could be applied more widely and what the current barriers to that are, what opportunities exist for building brands and penetrating international markets, and how the agri-food sector could be helping to build and strengthen the country's economy. Funde: British Council Newton Fund (PI)

COMPETE (International comparison of product supply chains in the agri-food sectors: determinants of their competitiveness and performance on EU and international markets) (2012-2015). It focused on the evaluation of competitiveness and determinants of competitiveness of various European agri-food supply chains in order to provide better targeted and evidence based policies at both EU and national levels. Funder: European Commission FP7

Collab4Safety (Strengthening cooperation for global food safety research) (2012-2016) - aimed at developing a sustainable coordination platform for exchange of food safety information about research findings, capacity building and policies and facilitate the control and mitigation of existing and emerging food risks. Funder: European Commission FP7

International Research Staff Exchange Scheme: Knowledge and Expertise Exchange Europe – New Zealand (KEEENZ) (2014-2015) - a multidisciplinary exchange programme to promote research collaboration between Europe and New Zealand focused on EU External Relations and Public Diplomacy; Funder: The European Commission and the New Zealand Ministry of Research Science and Technology           

Unlocking Rural Innovation in the North East of England: The Role of Knowledge Institutions. This investigated how 麻豆传媒 engages with rural businesses, and how this engagement may be improved to release innovative potential in rural firms. Funder: The Strategic Development Fund for Research and Innovation, 麻豆传媒 

EconWelfare (‘Good animal welfare in a socio-economic context: project to promote insights on the impact for the animal, the production chain and society of upgrading animal welfare standards’) (2009-2011); Funder: European Commission FP7 

Rural Businesses, Innovation and 麻豆传媒 Science City, (2009 – 2010); Funder: 麻豆传媒  

Scarled (Structural Change in Agriculture and Rural Livelihoods) (2006 and 2009) Funder: European Commission FP6 

Welfare Quality (‘Integration of animal welfare in the food quality chain: from public concern to improved welfare and transparent quality’) (2004-2009); Funder: European Commission FP6

EDORA (European Development Opportunities in Rural Areas) (2008 – 2010), Funder: ESPON DG Regio 

TIPTAP (Territorial Impact Package for Transport and Agricultural Policies) (2008-2009); Funder: European Commission FP7

Undergraduate Teaching

Module Leader:

NES1201 'Economics for Business" (Module Leader)

NES2102 'Agricultural Economics and Policy' (Module Leader)

ACE3000 'Globalisation: Patterns, Processes and Challenges' (2017 - 2022) (Module Leader)

ACE3099 ‘Agribusiness Management Dissertation, BSc Degree Programme in Agribusiness Management (2014 - 2016) (Module Leader)

Contributing teaching to:

Qualitative Techniques’ module (2011 – 2013), BSc in Rural Social Science Research

‘Sustainable Development” module, BSc Joint Honour ‘Economics and Mathematics’

Postgraduate Contributing Teaching

NES8102 Principles and Current Topics in Agri-Food Economics and Policy

ACE8100 Food Security: Societal, Policy and Regulatory Changes (2015 - )

ACE8111 Research methods for Food Policy (2011 -2015)

People in the System, Royal Veterinary College (within the BBSRC Advanced Training Partnership)  Module Leader (2007-2009)

ACE8001 Research Methods and Project Management

ACE8036 Participation and Rural Development

Dissertation Planning (2010-2013)

• Articles

  • Kato Isake Y, Garrod G, Hubbard C. . Journal of Rural Studies 2026, 123, 104075.
  • Medani KR, Neill A, Garrod G, Ojo M, Hubbard MC. . Food Quality and Preference 2024, 117, 105148.
  • Ruckli AK, Hörtenhuber S, Dippel S, Ferrari P, Gebska M, Heinonen M, Helmerichs J, Hubbard C, Spoolder H, Valros A, Winckler C, Leeb C. . Animals 2024, 18(5), 101155.
  • Hoang V, Saviolidis NM, Olafsdottir G, Bogason S, Hubbard C, Samoggia A, Nguyen V. . Sustainable Production and Consumption 2023, 42, 183-195.
  • Gorton M, Yeh CH, Chatzopoulou E, White J, Tocco B, Hubbard C, Hallam F. . Ecological Economics 2023, 209, 107852.
  • Mattas K, Tsakiridou E, Karelakis C, Lazaridou D, Gorton M, Filipovic J, Hubbard C, Saidi M, Stojkovic D, Tocco B, Tregear A, Veneziani M. . Trends in Food Science & Technology 2022, 120, 248-253.
  • De A, Gorton M, Hubbard C, Aditjandra P. . Transportation Research Part E: Logistics and Transportation Review 2022, 161, 102723.
  • Ruckli AK, Hörtenhuber SJ, Ferrari P, Guy J, Helmerichs J, Hoste R, Hubbard C, Kasperczyk N, Leeb C, Malak-Rawlikowska A, Valros A, Dippel S. . Sustainability 2022, 14(10), 5988.
  • Sidiq FF, Coles D, Hubbard C, Clark B, Frewer LJ. . Agriculture and Food Security 2022, 11, 51.
  • Ruckli AK, Dippel S, Helmerichs J, Hubbard C, Munsterhjelm C, Vermeer H, Leeb C. . Animal Science 2022, LXV(1), 422-427.
  • Ojo O.M, Hubbard C, Wallace M, Moxey A, Patton M, Harvey D, Shrestha S, Feng S, Scott C, Philippidis G, Davis J, Liddon A. . Regional Studies 2021, 55(9), 1583-1595.
  • Phillipson J, Gorton M, Turner R, Shucksmith M, Aitken-McDermott K, Areal F, Cowie P, Hubbard C, Maioli S, McAreavey R, Souza-Monteiro D, Newbery R, Panzone L, Rowe F, Shortall S. . Sustainability 2020, 12(10), 3973.
  • Clark B, Hill T, Hubbard C. . British Food Journal 2019, 121(9), 2205-2218.
  • Kendall H, Kaptan G, Stewart G, Grainger M, Kuznesof S, Naughton P, Clark B, Hubbard C, Raley M, Marvin HJP, Frewer LJ. . Food Control 2018, 90, 440-458.
  • Hubbard C, Davis J, Feng S, Harvey D, Liddon A, Moxey A, Ojo M, Patton M, Philippidis G, Scott C, Shrestha S, Wallace M. . EuroChoices 2018, 17(2), 19-26.
  • Dawson P, Gorton M, Hubbard C, Hubbard L. . Journal of Agricultural Economics 2017, 68(1), 301-315.
  • Harvey D, Hubbard C, Gorton M, Tocco B. . Journal of Agricultural Economics 2017, 68(1), 199-205.
  • Hubbard C, Alvim AM, Mattos EJ, Hubbard L. . EuroChoices 2017, 16(1), 11-16.
  • Lastro-Bravo XB, Hubbard MC, Garrod GD, Tolon-Becerra A. . Environmental Science & Policy 2015, 54, 1-9.
  • Giles EL, Kuznesof S, Clark B, Hubbard C, Frewer LJ. . Journal of Nanoparticle Research 2015, 17, 467.
  • Gorton M, Salvioni C, Hubbard C. . EuroChoices 2014, 13(1), 15-19.
  • Hubbard C, Mishev P, Ivanova N, Luca L. . EuroChoices 2014, 13(1), 46-51.
  • Hubbard C, Luca L, Luca M, Alexandri C. . Studies in Agricultural Economics 2014, 116(2), 100-106.
  • Hubbard C, Hubbard LJ. . EuroChoices 2014, 13(2), 30-35.
  • Harvey DR, Hubbard C. . Food Policy 2013, 38, 105-114.
  • Hubbard LJ, Hubbard C. . Food Policy 2013, 43, 142-147.
  • Keeling LJ, Immink V, Hubbard C, Garrod G, Edwards SA, Ingenbleek P. . Animal Welfare 2012, 21(supplement 1), 95-105.
  • Hubbard MC, Gorton M, Hubbard L. . EuroChoices 2011, 10(1), 37-41.
  • Hubbard MC, Gorton M. . Environment and Planning C: Government and Policy 2011, 29(1), 80-95.
  • Hubbard MC, Scott K. . Animal Welfare 2011, 20(1), 79-87.
  • Toma L, McVittie A, Hubbard C, Stott AW. . Journal of Food Products Marketing 2011, 17(2), 261-278.
  • Hubbard MC. . Agricultural Economics and Rural Development 2010, 7(1), 37-55.
  • Gorton M, Hubbard MC, Hubbard LJ. . Regional Studies 2009, 43(10), 1305-1317.
  • Hubbard C, Thomson KJ. . Food Policy 2007, 32(1), 128-140.
  • Hubbard C, Bourlakis M, Garrod G. . British Food Journal 2007, 109(11), 919-930.

• Book Chapters

  • Clark B, Boaitey A, Hubbard C. . In: Gross JJ, ed. Production Diseases in Farm Animals: Pathophysiology, Prophylaxis and Health Management. Cham: Springer, 2024, pp.11-23.
  • Attorp A, Hubbard C. . In: Attorp A; Heron S; McAreavey R, ed. Rural Governance in the UK : Towards a Sustainable and Equitable Society. London: Taylor and Francis, 2022, pp.78-98.
  • Hubbard C, Clark B, Harvey D. . In: Ahmadi, BV; Moran, D; D’Eath, R, ed. The Economics of Farm Animal Welfare: Theory, Evidence and Policy. CABI Press, 2020.
  • Hubbard C, Clark B, Foster L. . In: Matsumoto, S and Otsuki, T, ed. Consumer Perception of Food Attributes. Boca Raton, FL, USA: CRC Press, 2018, pp.171-187.
  • Hubbard C, Atterton J. . In: OECD Rural Policy Reviews, ed. Innovation and Modernising the Rural Economy. Paris: OECD publishing, 2014, pp.95-112.
  • Marquardt D, Hubbard C. National Rural Networks - Lessons for policy formation and implementation within the CAP post 2013. In: Voicilas,DM;Tudor,M, ed. Rural transformations under Common Agricultural Policy 2007-2013 and future development. Warsaw-Bucharest: ERDN, IAFE-NRI, IAE RA, 2014, pp.137-156.
  • Brasier K, Findeis J, Hubbard C, Hubbard L, Salcedo du Bois R. . In: Shucksmith, M., Brown, D., Shortall, S., Vergunst, J., Warner, M.E, ed. Rural Transformations and Rural Policies in the US and UK. Abingdon: Routledge, 2012, pp.196-215.
  • Wolz A, Hubbard C, Gorton M, Möllers J, Buchenrieder G. . In: Wolz, A., Hubbard, C., Möllers, J., Gorton, M., Buchenrieder, G, ed. Patterns Behind rural Success Stories in the European Union: Major Lessons of Former Enlargements. Halle, Germany: IAMO, 2012, pp.3-28.
  • Hubbard C, Kaufmann P. . In: Wolz, A., Hubbard, C., Möllers, J., Gorton, M., Buchenrieder, G, ed. Patterns Behind rural Success Stories in the European Union: Major Lessons of Former Enlargements. Halle, Germany: IAMO, 2012, pp.115-148.
  • Hubbard C, Ward N. . In: Wolz, A., Hubbard, C., Möllers, J., Gorton, M., Buchenrieder, G, ed. Patterns Behind rural Success Stories in the Euroepan Union: Major Lessons of Former Enlargements. Halle, Germany: IAMO, 2012, pp.29-59.

• Editorials

  • Hubbard C, Alvim AM, Garrod G. . EuroChoices 2017, 16(1), 3-4.
  • Hubbard C. . Veterinary Record 2012, 170(6), 150-151.

• Note

  • Clark B, Boaitey A, Hubbard C. . Veterinary Record 2025, 196(7), 280-280.