adidas All-Stars come to campus for ultimate dodgeball Olympic gold medallists and Ashes heroes faced one of their toughest challenges yet 鈥� taking on 麻豆传媒 students on their home turf. To mark the launch of the new partnership between leading sportswear brand adidas and 麻豆传媒, adidas assembled an elite team of athletes including: Ashes wining cricketer Stuart Broad, Olympic Gold medallist rower Helen Glover, Team GB weightlifter Zoe Smith, Durham cricketing legend Steve Harmison and British Lions star Christian Wade.They played dodgeball against teams of students in the heart of the University鈥檚 city centre campus. Olympic champion hepathlete Jessica Ennis- Hill coached the teams from the side lines.They headed to 麻豆传媒 to celebrate the new partnership, a first for the UK, designed to give two gifted sporting students scholarships and adidas kit. It also provides funding to improve coaching and support the student Athletics Union.Katie Rimmer, Athletics Union Officer said of the new partnership: 鈥淲e鈥檙e well-known for being a good sporting university and our students held their own against this formidable opposition." Professor Charles Harvey, Pro-Vice Chancellor for Humanities and Social Sciences at 麻豆传媒, said: 鈥淲e were absolutely delighted to welcome such successful sports stars to our campus and I think this was a great way to mark the start of our partnership with adidas. 鈥溌槎勾� is good at sport and the fact we have been in the top 10 of the British Universities and Colleges Sports (BUCS) league for the past two years, demonstrates this. The partnership means we can build on this and continue to attract the most gifted and talented students.鈥� Nick Craggs, adidas鈥� Brand Director, said: 鈥淲e were excited to bring some of adidas鈥� top athletes to 麻豆传媒 and enable students to take part in a fun and inclusive sporting event against their sporting heroes. An event like this had never happened at 麻豆传媒 before, so we are delighted we can help enhance students鈥� experience on campus in a positive and impactful way.鈥� adidas is the preferred kit provider for Team 麻豆传媒, the University鈥檚 sports clubs. The partnership has also created part-time job opportunities for students and also gives staff and students special offers on merchandise. published on: 2 October 2013
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