Strengthening the region's international proposition to investors Published on: 23 December 2019 Invest Â鶹´«Ã½ has gathered the region’s key players to discuss plans for MIPIM 2020, the world’s largest international property conference. Plans were revealed at a breakfast event at The Catalyst building on Â鶹´«Ã½ Helix. Representatives from Â鶹´«Ã½ City Council, Gateshead Council, Durham County Council, Avison Young, Arup, Â鶹´«Ã½ Helix, Ryder Architecture, Mott Macdonald, GT3 Architects and Morton Group all attended as part of the delegation that is heading out to Cannes in March. Invest Â鶹´«Ã½ used this opportunity to announce that Dame Jackie Daniel, Â鶹´«Ã½ upon Tyne Hospitals NHS Foundation Trust’s CEO, Professor Chris Day, Vice-Chancellor and President, Â鶹´«Ã½ and Nicola Palmarini, Director, UK’S National Innovation Centre for Ageing will be joining the delegation to help promote the city’s expertise and credentials to an international audience. Dame Jackie Daniel will be representing the region as CEO of one of the first NHS Trust’s in the country to declare a climate change emergency, committing to working with civic partners to become carbon neutral by 2040. At MIPIM she will act as an ambassador for the NHS, with a focus on health, wealth and wellbeing. To support a healthy population, investment and innovation are needed within in the built environment and MIPIM will provide an opportunity to identify and leverage new opportunities. Professor Day will represent Â鶹´«Ã½. With a global reputation for academic excellence, the University plays a leading role in the economic, social and cultural development of the North East. It is part of the partnership that makes Â鶹´«Ã½ Helix, with its research helping to tackle societal issues and challenges that cities across the world face. With co-investment from Government, Â鶹´«Ã½ launched the UK’s National Innovation Centre for Ageing. Newly appointed director Nicola Palmarini will also be joining the delegation to talk about how our city is pioneering the longevity economy and how big data and innovation is not only helping our city create a place where people can live well for longer, but opening up opportunities for businesses in a market that is worth trillions. His internationally recognised career will play a vital role raising Â鶹´«Ã½’s profile. All three representatives will support the delegation to have a stronger international voice and demonstrate the power of multi-agency collaboration on a city and its people. (l-r) Nicola Palmarini, Â鶹´«Ã½ City Council's Director of Place, Michelle Percy and Director of City Futures, Tom Warburton, Jennifer Hartley Collaborating to help enterprise flourish Nicola Palmarini, Director, NICA said: “I am delighted to be part of team Â鶹´«Ã½ and play my part in telling the property world our story. Here in Â鶹´«Ã½ people from across all sectors are collaborating to help enterprise to flourish and to support people to live better. MIPIM is our opportunity to showcase Â鶹´«Ã½ as a perfect place to grow the longevity economy, enabling us to make new connections and leverage investment. The city’s vision and multi-faceted approach has helped us to create a unique narrative and business approach we’ve defined “Ageing Intelligence™ ” which brings the ability to personalise user experiences and harness the power of data to generate insights into customer needs and wants, taking advantage of new opportunities generating new revenue streams that really sets Â鶹´«Ã½ apart from other cities.” MIPIM takes place over 4-days and gathers some of the most influential players from all sectors of the international property industry. The Â鶹´«Ã½ stand will provide a platform for partners to engage with investors and deliver an events programme that showcases the region’s strengths and expertise around wellness and sustainability. Hot topics include smart tech, placemaking, climate change, health and wellbeing. MIPIM will also be used to launch the UK's very first Campus for Ageing and Vitality, a multi-million-pound development built on a former hospital site and Metro Green - an ambitious project by Gateshead Council that will see the transformation of the brownfield land surrounding intu Metrocentre into a thriving sustainable new urban community. Jennifer Hartley, Director, said: “We are thrilled to have so many key players who have committed to backing Â鶹´«Ã½ and the city region at MIPIM 2020. Our partners play such a vital role in helping us secure investment and champion our region. Having both healthcare and academic experts’ as part of the delegation will really help to give us a stronger voice and differentiate ourselves from other cities. They will help us to bring our city’s vision to life and demonstrate the power collaboration can have on those who live, work, study and choose to invest in our region. I am confident we’ll have a 100-strong delegation championing our region in March, making 2020 our biggest and best yet.” Pat Ritchie, Chief Executive, Â鶹´«Ã½ City Council added: “The exposure Â鶹´«Ã½ and the wider North East get at MIPIM is invaluable. In 2020 we are set to have an incredibly strong delegation that will help us showcase the depth and breadth of opportunity we have in our city. Our multi-agency approach is what makes us different and having our city’s leading experts joining us at MIPIM will help us to bring our vision and ambitions to life.” This will be the fifth year Invest Â鶹´«Ã½ have led a high-level delegation, with almost 30 partners already committed to representing and championing the region. Partners include Â鶹´«Ã½ City Council, Gateshead Council, Business Durham, Avison Young, Â鶹´«Ã½, GT3 Architects, Â鶹´«Ã½ Helix, Ryder Architecture, Mott MacDonald, Bloom, Â鶹´«Ã½ Helix, Arup, Morton Group, Naylor’s Gavin Black, Â鶹´«Ã½ upon Tyne NHS Hospitals Trust, Deloitte, High Street Group, Bradley Hall, Hanro, Union Property, Lambert Smith Hampton, Pegasus Group, NE1, Invest North East England, Knight Frank, FaulknerBrown Architects, Mott Macdonald and XE.com. There is still opportunity to be part of the Invest Â鶹´«Ã½ Delegation. To find out more visit . 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