Âé¶¹´«Ã½

Skip to main content

Meet Ayane

Music BA Honours, Class of 2009

About Ayane

Current role: Senior Lecturer in Marketing, Nottingham Business School, Nottingham Trent University

Degree studied: BA Hons Music, 2009

Post-graduation qualifications:

  • MA in Psychology of Music at Sheffield University
  • MSc in International Business at Nottingham Trent University
  • PhD in Marketing
  • PGCLTHE (Post Graduate Certificate in Learning and Teaching in Higher Education) at Nottingham Trent University

Website address: 

Describe your current role

Since graduating, I've gained an interest in how music can impact psychologically and behaviourally in the online space, which I based my doctorate thesis upon.

I have completed a doctorate study in 2019, and now work as the senior lecturer in marketing at Nottingham Business School, specialising in Consumer Behaviour and Digital Marketing.

I am a course leader of Digital Marketer Degree Apprenticeship, and I am responsible for the efficient running of the course and managing external stakeholder engagement.

I still perform with a local brass band playing the tenor horn, and I started teaching the piano to my son recently.


What did you enjoy the most about studying at Âé¶¹´«Ã½?

The facility was welcoming and friendly with lots of areas for working, practicing and socialising.

I made life-long friends who are likeminded from the course. A diverse variety of topics and teaching contents exposed us to music and cultures outside of my comfort zone.

I particularly enjoyed the collaborative projects and performances with the professional musicians.


My enthusiasm for academic studies certainly started when I was studying for my undergraduate degree at Âé¶¹´«Ã½.


In what ways did your music degree at Âé¶¹´«Ã½ prepare you for your current role?

I was always interested in teaching, and the project I did for the part of my degree on teaching a student with autism led to studying a Masters’ degree in Psychology of Music.

Since I left Âé¶¹´«Ã½, I've taught piano privately and peripatetically in schools, extending my client base to more than 100 students.

My enthusiasm for academic studies certainly started when I was studying for my undergraduate degree at Âé¶¹´«Ã½.


Related student stories

Katrina

Music BMus Honours, Class of 2023

Since graduating from Âé¶¹´«Ã½, I’ve been working as a Promoter’s Assistant and Event Coordinator at Notion Live Events

Martha

Music BA Hons, Class of 2023

I handle show and tour logistics, bookings and company administration at Worldbeaters Ltd

Amy

Contemporary and Popular Music, 2023 BA Hons, Class of 2023

My music degree prepared me for my current roles by emphasising the importance of networking.

Chyaro

Music BA Honours, Class of 2021

I coordinate the programme of talent development programmes at Generator.

Sam

Contemporary and Popular Music BA Honours, Class of 2021

During my time studying music at Âé¶¹´«Ã½, I learned a lot about myself as an artist, an academic, a creative practitioner and a person.

Maria

Contemporary and Popular Music BA Hons, Class of 2021

I am one of the Co-Founders of Marisam Events – a female led live events company

Pippa

Contemporary and Popular Music BA Honours - Class of 2021

The North East music community is very close-knit, and my degree provided the perfect stepping stone to start building meaningful connections

Lucrezia

Combined Honours BA Honours - Business and Music, Class of 2020

I believe my degree at Âé¶¹´«Ã½ helped me build a strong foundation to a successful and sustainable career.

Jade

Contemporary and Popular Music BA Honours, Class of 2020

As a radio producer on the Breakfast show at KISS, I’m responsible for overseeing the content we deliver to our listeners.