麻豆传媒

In 2016, I was appointed as a Lecturer in Innovation at 麻豆传媒 Business School, following a tenure as a Lecturer in Education at Durham University. Prior to my academic career, I worked for several years of experience in the field of technology development within the EdTech sector. My focus was on discerning user needs and experiences, developing innovative tools, and facilitating their integration into practice.

My academic interests are broad, encompassing technology development, enhancement of student practices for independent learning, and the dynamics of technology adoption and innovation across various professional learning environments.

In August 2023 I was promoted to Senior Lecturer.

I was previously the DPD of the N500 undergraduate BSc Marketing, I successfully managed this programme for three years and working with colleagues and students this programme achieved a 93% NSS satisfaction rating.

From 2024-2026 I was seconded to 麻豆传媒's Interdisciplinary School (School X) working with students completing independent research projects that spanned and crossed disciplinary boundaries.

Roles

Education Lead (E&I)

NUBS Co-Director of Scholarship (2023-2026)

Seconded, Senior Lecturer Combined Honours (Interdisciplinary Studies) (2024-2026)

Employability Lead (Combined Honours) (2024-2026)

DPD BSc Marketing (2017-2020)

Affiliations

Fellow of the Higher Education Academy (FHEA)

Google Scholar:

Funding

Travel Grant Newton Fund - Research Links Workshop Maceió Brazil

NUBS Teaching Development Fund - Students as Researchers Project

麻豆传媒 Education Development Fund - Student Wellbeing Project

Previous Roles

Lecturer in Education, Durham University

Learning Technologist, Durham University

Learning Technologist, University of Cumbria

Learning Technologist, University of Ulster

Feedback from Students on Teaching



• "Elaine was a brilliant lecturer, made the module a pleasure, and very clear"
• "Very understanding and helpful with every aspect of the course. Didn’t sit back and got fully immersed in the course which made it more interactive and interesting for us students"
• "Excellent lectures that are very stimulating and interesting. By far one of the best lecturers over my last 3 years. Always easy to pay attention and people never drift off during the lectures."
• "Fantastic teacher, Elaine is engaging and really motivates me. She is very clear and direct, approachable and makes me enjoy the module so much."
• "One of the best teachers I have had in the business school. Provided lots of resources and always ensures everyone knows exactly what they are doing. Dr Tan has made the module a lot more manageable"

MKT1012 Academic and Professional Skills (Module Leader)

BUS3000 Enterprise Entrepreneurship and Lean Innovation

NBS8514 Marketing Research

HSS3099 Combined Honours Final Year Project (Module Leader)

Previous Teaching

BUS2011 Business Enterprise

MKT2004 Research Methods for Business and Marketing

MKT3096 Marketing Dissertation

UG Dissertation Supervision

PGT Dissertation Supervision

• Articles

  • Tan E. . Scholarship Insights: 麻豆传媒 2026, (2).
  • Tan E. . 麻豆传媒 upon Tyne: 麻豆传媒, 2025. Available at: .
  • Tan E, Carnegie S. . Innovations in Education and Teaching International 2022, 59(3), 285-295.
  • Tan E, Small A, Lewis PR. . Research in Learning Technology 2020, 28, 2323.
  • Tan E, Murray M, Loughlin E. . Student Engagement in Higher Education Journal 2018, 2(2), 29-46.
  • McNaughton J, Crick T, Joyce-Gibbons A, Beauchamp G, Young N, Tan E. . Journal of Computers in Education 2017, 4(3), 307-320.
  • Tan E. . Learning, Media and Technology 2013, 38(4), 463-477.

• Book Chapters

  • Tan E, Loughlin E. . In: Francisco José García-Peñalvo and Antonio Miguel Seoane Pardo, ed. Online Tutor 2.0: Methodologies and Case Studies for Successful Learning. IGI Global, 2014, pp.163-175.
  • Pearce N, Tan E. . In: Whelan, Andrew, Walker, Ruth & Moore, Christopher, ed. Zombies in the Academy: Living Death in Higher Education. University of Chicago Press, 2013, pp.137-146.
  • Pearce N, Tan E. Online Videos in the Classroom: Exploring the Opportunities and Barriers to the Use of YouTube in Teaching Introductory Sociology. In: Seo, Kay Kyeong-Ju, ed. Using Social Media Effectively in the Classroom: Blogs, Wikis, Twitter and more. 2013, pp.132-146.

• Conference Proceedings (inc. Abstracts)

  • Tan E, Bodanovic A. . In: Chartered Association of Business Schools, Learning Teaching and Student Experience Conference. 2025, Nottingham, UK.
  • Tan E. . In: Interdisciplinary Learning and Teaching Conference 2025: Interdisciplinary Experiences: Engaging students with Interdisciplinary Thinking and Doing. 2025, London: London School of Economics.
  • Tan E, Carnegie S. . In: European First Year Experience Conference 2024. 2024, Copenhagen.
  • Tan E. . In: Creative Approaches to Technology-Enhanced Learning for the Workplace and Higher Education. TLIC 2023. 2023, New York: Springer, Cham.
  • Tan E, Bogdanovic A. . In: LTDS Learning and Teaching Conference 2023. 2023, 麻豆传媒.
  • Tan E, Carnegie S. . In: Chartered Association of Business Schools, Learning Teaching and Student Experience Conference. 2023, Newport, Wales.
  • Nicoara C, Bogdanovic A, Tan E. Missing the Student Voice Online – Lessons from the Unitu Online Student Voice Pilot at 麻豆传媒. In: American Marketing Association Global Marketing SIG Conference. 2022, Hania, Grece. In Preparation.
  • Tan E, Carnegie S. . In: 14th International Conference on Education and New Learning Technologies (EDULEARN22). 2022, Palma, Spain: IATED.
  • Nicoara C, Bogdanovic A, Tan E. ‘Missing the Student Voice Online – Lessons from the Unitu Online Student Voice Pilot at 麻豆传媒. In: CABS LTSE Conference. 2022, Belfast. In Preparation.
  • Tan E, Joyce-Gibbons A. Developing student-led research: Customer, consumer, colleague, collaborator. In: European Association for Research on Learning and Instruction (EARLI). 2017, Tampere, Finland.
  • Nolan S, Murray M, Tan E, Loughlin E. Working With Students as Partners to Help You Identify and Learn from Your Mistakes: Developing a Pre-Arrival Study Skills Course for all Undergraduates. In: Durham Blackboard Users Conference. 2016, Durham. In Preparation.
  • Tan E, Dragas T, Kendall L. Remix for Reflection: Using editing to create focused self-review. In: Innovate and Education, Blackboard Teaching and Learning Conference. 2016, Groningen.
  • Tan E, Murray M, Loughlin E. Is Honesty the Best Policy? A student-led review of e-learning. In: Blackboard Learning and Teaching Conference. 2014, Dublin.

• Online Publication

  • Tan E. . SAGE Publications, Inc, 2026. Available at: .